milktwosugars limited was set up in 2001 to provide bespoke promotional campaigns for entertainment clients.

Founder Chris McGill personally oversees all campaigns, and is supported by a team of freelance professionals. He has over ten years experience of working in theatre, specialising in third-party promotions and partnerships.

Promotions are a crucial part of a modern marketing campaign and work in addition to traditional advertising, marketing and PR, creating partnerships with third parties whose customer bases match the intended audience for a show.

For each production we will draw on our wide range of existing partners. We also pride ourselves on our innovation, and will seek out new partners in order to provide our client with a promotions package unique to their requirements.

We create partnerships that are mutually beneficial and result in increased awareness and sales for all parties. Promotions can also be used maximise budgets, particularly where a partner can provide a service or product that would otherwise come out of the production budget.